Consumers often buy the cheapest product in the market. They are either not aware or uninformed about the burden of higher running cost in terms of its energy and the maintenance. Standards and Labels help to eliminate worst performing products from the market and inspire consumers to purchase more efficient products respectively1 . In Europe, when buying new electric appliances, 93% consumers recognize the energy label; while 79% consider it for buying2 . India has launched the Energy Efficiency Star 1 https://www.energycharter.org/fileadmin/DocumentsMedia/Thematic/EE_Standards_and_Labels_2009_en.pdf 2 https://ec.europa.eu/info/news/focus-new-generation-eu-energy-labels-2020-aug-13_en16 | P a g e Label initiative in 2006 and by 2020 AD, 24.8% population is aware of Energy Efficiency label3 . Besides home appliances, India has also started energy star labeling in industrial appliances such as Induction motors, Diesel Generators and Distribution Transformer.